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Exhibitors : The stock of exhibitors, companies that own and finance showing films in cinemas and theaters, continued falling even as the global stock market rebounded. Mid-week on March 4, 2020, Cinemark fell by 0.53% and AMC by 3.5%.179 That day, No Time to Die had its release postponed by March 6, AMCs shares had fallen by 30% over two weeks. Between March 4 and 6, Cineworlds shares fell 20%,7 and fell another 24% on March 12.180 The falls result from a combination of AMC closing selected cinemas in Italy179 and the lack of confidence in the market created by No Time to Die moving its release date other new releases on its original opening weekend will not be as much of a draw for moviegoers and could result in financial losses for the chains showing them.18 The in-theater advertising company National CineMedia also reported stock falling, by 1.25% on March 4.179
Early evolution : The earliest films were simply one static shot that showed an event or action with no editing or other cinematic techniques. Typical films showed employees leaving a factory gate, people walking in the street, the view from the front of a trolly as it traveled a city’s Main Street. According to legend, when a film showed a locomotive at high speed approaching the audience, the audience panicked and ran from the theater. Around the turn of the 20th century, films started stringing several scenes together to tell a story. The filmmakers who first put several shots or scenes discovered that, when one shot follows another, that act establishes a relationship between the content in the separate shots in the minds of the viewer. It this relationship that makes all film storytelling possible. In a simple example, if a person is shown looking out a window, whatever the next shot shows, it will be regarded as the view the person was seeing. Each scene was a single stationary shot with the action occurring before it. The scenes were later broken up into multiple shots photographed from different distances and angles. Other techniques such as camera movement were developed as effective ways to tell a story with film. Until sound film became commercially practical in the late 1920s, motion pictures were a purely visual art, but these innovative silent films had gained a hold on the public imagination. Rather than leave audiences with only the noise of the projector as an accompaniment, theater owners hired a pianist or organist or, in large urban theaters, a full orchestra to play music that fit the mood of the film at any given moment. By the early 1920s, most films came with a prepared list of sheet music to be used for this purpose, and complete film scores were composed for major productions.
Terminology : The terminology used for describing motion pictures varies considerably between British and American English. In British usage, the name of the medium is film. The word movie is understood but seldom used.78 Additionally, the pictures plural is used semi-frequently to refer to the place where movies are exhibited, while in American English this may be called the movies, but it is becoming outdated. In other countries, the place where movies are exhibited may be called a cinema or movie theatre. By contrast, in the United States, movie is the predominant form. Although the words film and movie are sometimes used interchangeably, film is more often used when considering artistic, theoretical, or technical aspects. The term movies more often refers to entertainment or commercial aspects, as where to go for fun evening on a date. For example, a book titled How to Understand a Film would probably be about the aesthetics or theory of film, while a book entitled Lets Go to the movies would probably be about the history of entertaining movies and blockbusters.
Any film may also have a sequel, which portrays events following those in the film. Bride of Frankenstein is an early example. When there are more films than one with the same characters, story arcs, or subject themes, these movies become a series, such as the James Bond series. And, existing outside a specific story timeline usually, does not exclude a film from being part of a series. A film that portrays events occurring earlier in a timeline with those in another film, but is released after that film, is sometimes called a prequel, an example being Butch and Sundance: The Early Days.
Since the introduction of digital video DV technology, the means of production have become more democratized. Filmmakers can conceivably shoot a film with a digital video camera and edit the film, create and edit the sound and music, and mix the final cut on a high-end home computer. However, while the means of production may be democratized, financing, distribution, and marketing remain difficult to accomplish outside the traditional system. Most independent filmmakers rely on film festivals to get their films noticed and sold for distribution. The arrival of internet-based video websites such as YouTube and Veoh has further changed the filmmaking landscape, enabling indie filmmakers to make their films available to the public.
Percentage box office losses outside of mainland China for January to March 3, 2020, are 70–75% in Italy, 60% in South Korea, 35% in Hong Kong, the Philippines, and Singapore, and 30% in Taiwan.18 The Los Angeles box office, a key movie market and local economic backbone, was projected to fall by 20% in April 2020 compared to its 2019 figures, based on the state of emergency declared in the county at the start of March 2020.18 Despite the state of emergency, as single screens within movie theatres do not hold more than 1,000 people, they were granted an exemption from the ban on mass public gatherings in California. A National Association of Theatre Owners representative for California and Nevada announced that theatres would stay open historically, movie theatres have remained open during other similar emergencies.19 However, a survey of Americans over the opening March weekend showed support for closing movie theaters.9 On March 15, Deadline reported that over 100 movie theaters in the US had closed, some due to local rulings and others because of an inability to keep them open with no demand3 on March 17, with national restrictions to social gatherings, cinemas across the United States closed.12 However, drive-in theaters, where customers stay in their own cars, were not closed, and quickly grew in popularity again.20
Due to the unprecedented interruption of film productions caused by the pandemic, the Locarno Film Festival in Switzerland has asked directors including Lucrecia Martel and Lav Diaz to select films from the festivals 74-year history for a retrospective that will be screened online and in physical locations.7273 The Toronto International Film Festival announced that it would make masks optional once attendees were seated for film screenings. The actions were criticized for creating a potential superspreader event as the social nature of the festival could increase the risk for COVID-19 transmission.74 It reversed the decision within 24 hours citing a surge of new cases in Ontario.75
On March 12, 2020, it was announced that the global release of A Quiet Place Part II would be delayed, based on widespread advice and policies against large gatherings and it was first rescheduled to September 4, 2020, in time for the Labor Day weekend, then to its new date of April 23, 2021 due to the continuous virus surging in the United States.9293 On the same day, the release of Indian film Sooryavanshi, which was initially scheduled to release on March 24, was postponed indefinitely,9495 and the release of F9 was pushed to April 2, 2021.96 Mulans March 12 London premiere went ahead without a red carpet,96 and on March 13, it was announced that the film was removed from the release calendar, but had been rescheduled for July 24, 2020, taking the release date of another Disney film Jungle Cruise and was further delayed by four weeks to August 21, 2020. With no further rescheduling options, Mulan was removed from the release calendar again.979899